Title: Exec VP-sales and marketing.
Insight: The Internet is the ultimate two-way promotional vehicle; what's needed are promotions calling for immediate point of sale action.
Opinion: It's a big mistake to think the Internet will replace the in-store experience. Consumers demand to see, touch and feel merchandise; online promotions should spur curiosity through incentives and entertainment.
Fact: The Internet is an evolution, not a revolution. Its power is vastly misunderstood by marketers and retailers. Many companies still fear it.
Tip: Merging low-tech with high-tech marketing is the key to success. Low-tech isn't going away.