ON A ROLL

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Barbara Watts was recently named VP-promotions at Universal Studios Home Video after running an entertainment and marketing company under her own name for seven years. Before that, she worked in promotions for the 20th Century Fox and MGM/UA home entertainment units. She now oversees all national promotions for Universal's home video unit. As far as age, Ms. Watts says she's "22 doubled."

Insight: Film studios are making greater efforts to bring corporations into the promotion planning equation earlier. Marketers' resources are stretched so thin they need help in crafting video promotion plans.

Prediction: The Internet will become an especially powerful tool for video promotions, allowing instant entry and communication of details, plus opportunities for fan interaction.

Opinion: The hottest-and toughest-market for videos right now is young adults between 18 and 24, who are very marketing-savvy and fickle. Families and kids are still an important target, but young adults can drive massive hits.

Observation: Redemptions on newspaper free-standing inserts have plunged. Retailers are now looking for promotions with video marketers that cater to

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