Insight: Film studios are making greater efforts to bring corporations into the promotion planning equation earlier. Marketers' resources are stretched so thin they need help in crafting video promotion plans.
Prediction: The Internet will become an especially powerful tool for video promotions, allowing instant entry and communication of details, plus opportunities for fan interaction.
Opinion: The hottest-and toughest-market for videos right now is young adults between 18 and 24, who are very marketing-savvy and fickle. Families and kids are still an important target, but young adults can drive massive hits.
Observation: Redemptions on newspaper free-standing inserts have plunged. Retailers are now looking for promotions with video marketers that cater to