Goal: Making public spaces fun and accessible using folk art, animation and diverse interactive elements.
Challenge: Using corporate identities to enhance architecture through cleverness, instead of creating logo clutter. Call it "branded architecture."
Opinion: People want visual stimulation and high-energy art, but we're stifling it in the landscape. Even Las Vegas is losing some of its visual excitement.
Insight: Kids and adults want to play when they go to public venues; we need to make arenas, stadiums and baseball parks more fun while you're standing in line or waiting for events to begin.
Coup: Finding new ways for sponsors to tell their stories by using oversize, three-dimensional objects like chairs and bottles or creating an interactive fountain around a sponsor's brand concept.
Prediction: People crave new, tangible, sensory-driven experiences. More public spaces will include places to sit, play, climb and socialize, integrated around