Strength: Finding common elements and goals with partner marketers.
Challenge: Expanding Nascar's reach into new urban markets and reaching younger consumers without disturbing the sport's core audience and image.
Fact: Philadelphia is our strongest market by far.
Insight: Teen-agers are our fastest-growing audience sector, up 36% in the last three years. Videogames have become a powerful marketing tool introducing Nascar to new fans.
Opinion: Licensing has become a huge marketing tool. When used right, it drives new levels of sales to audiences you would never reach otherwise.
Biggest surprise: The success of the Nascar Barbie doll.
Secret weapon: Maintaining an entrepreneurial attitude and tight focus despite