Harry Cocciolo to Become Partner, Creative Director at Odiorne Wilde

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SAN FRANCISCO (AdAge.com) -- The top creative director on the AT&T Wireless account at Omnicom Group's Goodby, Silverstein & Partners is leaving the agency for independent shop Odiorne, Wilde, Narraway & Partners, executives familiar with the situation said.

Harry Cocciolo, associate partner and

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creative director at Goodby Silverstein, was part of the team that won the $125 million AT&T Wireless account earlier this year. He has been lead creative on a TV and print effort that revived AT&T's "Reach Out" theme.

'Grew up in our agency'
Rich Silverstein, co-chairman of Goodby Silverstein, said he was disappointed about Mr. Cocciolo's decision. "He grew up in our agency," he said.

Eileen Arbues, CEO of Odiorne Wilde, said Mr. Cocciolo will have the title of partner and creative director.

Mr. Cocciolo first joined Goodby in 1992, working on the California Milk Processor Board's "Got Milk?" campaign. Mr. Cocciolo later set out with the Leagas Delaney office in San Francisco, but left the agency after billings evaporated following the dot-com bust. Mr. Cocciolo returned to Goodby Silverstein in mid-2002 to work on the SBC account as well Discover Card.

Changes at Odiorne
Odiorne Wilde's major client is video-game software marketer Electronic Arts, whose $54 million account has been a mainstay of the agency, which has lost its two top creatives and founders, Jeff Odiorne and Michael Wilde. The only founding partner remaining at the San Francisco-based shop, which is expected to change its name, is General Manager Andy Narraway. Ms. Arbues, formerly of Silver/Melville/Arbues, also recently has joined the agency as CEO.

Ms. Arbues said the 60-person shop is looking at Mr. Cocciolo's arrival as the beginning of a new agency, which will have a new name to be announced later this week.

"From our point of view, we are forming a new agency," which will "have nothing to do" with Odiorne Wilde, Ms. Arbues said. The new entity will be completely independent of the former shop, she said.

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