Mr. Keever worked in advertising sales at ABC Television Network for more than 30 years, his last 13 years as executive vice president of sales. He retired from the network in 1992.
Mr. Keever routinely set billing records during the broadcast TV upfront selling markets, as well as for special event programming such as the Olympic Games, Super Bowls, Monday Night Football and the Academy Awards.
Super Bowl record
In 1991 when the Super Bowl was broadcast on ABC, the network got $800,000 for a 30-second spot, at the time the most paid for an ad on the football championship broadcast. He also set records for the network's Super Bowl broadcasts in 1985 and 1988.
He also performed well in selling the network's major miniseries such as Roots and The Winds of War and popular series like Dynasty.
Prior to ABC, Mr. Keever held advertising sales positions at NBC's film division and at Filmaster Inc.