Ad-Industry Veteran Jacob A. Evans Dies at 86

Former NBC, Television Bureau of Advertising Exec Wrote First Book for TV Salespeople

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NEW YORK ( -- Jacob A. Evans, a veteran of the TV and radio industries, died Dec. 29 in Albuquerque, N.M. He was 86.
Jacob A. Evans
Jacob A. Evans

Mr. Evans began working for NBC in sales in 1946 and quickly worked his way up, becoming director of advertising and promotion for NBC Television in 1954. That same year, he published the first book for TV salespeople, "Selling and Promoting Radio and Television."

Mr. Evans served as an account executive on Bulova at McCann Erickson and was an editor at Hearst's American Weekly in New York before becoming VP-central division of the Television Bureau of Advertising in Chicago, a position he held for 15 years. From 1975 to 1984, he operated his own TV advertising consultancy in Los Alamos, N.M.

Accidental adman
Mr. Evans found himself in the advertising industry accidentally while trying to become a movie composer. Seeing radio as a road to Hollywood, he took a job in 1946 as the program director at newly opened KSTT in Davenport, Iowa, only to find the position filled when he arrived. He took a sales position at the station instead, and soon became sales manager. Not wanting to sell time in Iowa forever, he landed a job as a sales-promotion writer at NBC and worked his way up the corporate ladder.

Though his career was spent in advertising, music was a large part of Mr. Evans's life. He earned a degree in music from Western Kentucky Teachers College (now Western Kentucky University) in 1939 and a master's in music from the University of Michigan in 1941. He was director of the 313th Wing Band during World War II.

In 1958, he co-founded the Chappaqua (New York) Chamber Orchestra, and directed a church choir in Evanston, Ill., from 1966 to 1975. While in Los Alamos, he was president of the Los Alamos Concert Association, music director of the Los Alamos Light Opera and associate director of the Los Alamos Choral Society. In Albuquerque, where he lived from 1984 until his death, he taught music appreciation at the University of New Mexico's Division of Continuing Education. He also composed classical music performed by the various amateur groups in which he was involved.
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