Greg Fujimoto was appointed to the new post of CMO at New York-based advertising agency Gotham. Mr. Fujimoto brings with him 20 years of account-side and new-business experience, mainly at McCann Erickson, New York. At McCann, he worked on brands including Intel, Microsoft Xbox, Lowe's, AT&T, Sprint and Wyeth Pharmaceuticals.
PlaySpan, the gaming industry's first publisher-sponsored in-game commerce network, has hired Eric Hartness as chief marketing officer. Mr. Hartness comes to PlaySpan after almost nine years with Electronic Arts, where he was most recently VP-marketing for its Redwood Shores studio and hit games such as "Harry Potter and the Order of the Phoenix" and "The Simpsons Game." Previously, he led EA's digital-distribution and subscription businesses.
Alex Giacco became president of promotional-marketing firm Ohana Cos. Previously, Mr. Giacco created and built the growth-markets-development team for Bank of America Card Services and its predecessor, MBNA, where he developed programs including the award-winning Caremark Rewards.
Tatiana Rodriguez was promoted from VP to senior VP-programming and creative strategy for Nickelodeon Latin America. In this role, she will continue to oversee the operations and programming for the network and, in addition, will work with ad sales to facilitate opportunities for integrated sales and marketing partnerships. Ms. Rodriguez was instrumental in the launch of Nick Jr. Latin America, as well as "ISA TKM," the network's first tween telenovela.
Theresa LaMontagne joined Carat as senior VP-data analytics and insights. She most recently served as director-media and sales research at Yahoo, overseeing U.S. media and ad-sales research. Before that, she worked with BBDO/ OMD as associate director-communication insights.
Mark Jones has been promoted to senior VP-Viacom Brand Solutions for MTV Networks International. Mr. Jones joined Viacom Brand Solutions in October 2006 from ZenithOptimedia. He spent 12 years at Optimedia, the last six of them as senior VP-worldwide media director of the global Hewlett-Packard business. Before moving to the U.S., he managed key international businesses from the London office of Optimedia. He spent several years before that in the U.K. media department of Ogilvy and Mather.
Universal Studios Hollywood named Xiomara Wiley senior VP-marketing and sales. Ms. Wiley has been with Walt Disney Parks and Resorts since 1995 and most recently served as VP-marketing for Disneyland, overseeing marketing strategies for both the Disneyland and Disney's California Adventure theme parks. Before that, she served as interim VP-marketing for the Hong Kong Disneyland Resort during its first year of operation.
Pandora Media named Brian Mikalis to the newly created position of VP-performance sales. Before joining Pandora, Mr. Mikalis was director-business development at AdReady, a Seattle-based advertising-technology company. Before that, he led sales teams for AOL in both San Francisco and Los Angeles. While serving as director of sales and business development, he created AOL's first performance program for direct-response advertisers, managing partnerships with some of the largest online advertisers.