DDB Chicago's New-Business Exec Is Out

Nancy Leibig to Leave Struggling Office as Biz Development Gets Restructured on Network Level

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CHICAGO (AdAge.com) -- DDB's struggling Chicago office is parting ways with its top new-business executive.

Nancy Leibig
Nancy Leibig Credit: Steve Becker
A spokeswoman confirmed that Nancy Leibig, the agency's managing director for business development since January 2007, is departing.

Ms. Leibig, a former Advertising Age "Woman to Watch," came to DDB following a decade at Draft, where she led business development during the three years leading up to the 2006 merger with Foote Cone & Belding that created DraftFCB.

She helped Draft win business from the likes of CVS, KaiserPermanente and State Farm, and, after the merger, she was part of the team that successfully pitched Walmart, only to have the account promptly vanish in a tawdry scandal centered around the Walmart executives who led the pitch.

But she was not able to spark a similar run of success after joining DDB, Chicago, which struggled to add new business during her tenure. (The only sizable account to enter the agency during that period was H&R Block, which was handed to the agency without a review by top managers at the marketer who had strong ties to DDB from stints at McDonald's, one of the agency's top accounts.)

The lack of new-business success has become more urgent in recent months, when the office lost accounts for Wrigley's Extra gum brand (to Energy BBDO) and State Farm's auto-insurance creative (to DraftFCB).

A DDB spokeswoman said the agency was restructuring its business-development function, and that the entire U.S. network will be overseen by DDB U.S.'s director of client development, Brandon Snow.

Ms. Leibig didn't immediately return a phone call.

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