Charles Peebler Dies at 72

Advertising Hall of Famer Headed True North Communications and BJK&E

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NEW YORK ( -- Charles D. Peebler Jr., retired chairman emeritus of True North Communications and former CEO of Bozell Jacobs Kenyon & Eckhardt, died April 18 at his home in Palm Desert, Calif., from complications from a rare and fatal neurological disease he had been living with for years, progressive supranuclear palsy. Mr. Peebler, known as Chuck, was 72.

Charles D. Peebler, Jr.
Charles D. Peebler, Jr.
In an advertising career spanning half a century, Mr. Peebler led BJK&E from a small-time Nebraska shop with $20 million in billings into a worldwide marketing communications powerhouse with billings of $4.3 billion. In 1997, when True North Communications acquired the agency, Mr. Peebler served as president until 1999, when he became chairman emeritus. In 2001, Interpublic Group of Cos. acquired True North Communications. That same year, Mr. Peebler was inducted into the Advertising Hall of Fame.

Over the years, Mr. Peebler was an ardent supporter of many organizations and companies, including the American Association of Advertising Agencies, Meredith Corp., The New York City Partnership and Chamber of Commerce and his alma mater, Drake University.

Since 2005, the Peebler family has raised more than $2 million through the Peebler PSP Research Foundation and CurePSP, the society for progressive supranuclear palsy, where Mr. Peebler was also a board member.

Mr. Peebler is survived by his wife, Toni Worley Peebler; their son Todd; two older sons from his first marriage, David and Mark; and three grandchildren.

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