Group M's Maxus has named Louis Jones CEO for North America. As part of a realignment of responsibilities, current CEO Carla Loffredo is being named the agency's first chief operating officer for North America. Mr. Jones' most recent assignment was in Madrid, where since 2006 he served as director- global service excellence for Havas Digital. Previously, he worked at MPG and Media Contacts, both units of Havas. Ms. Loffredo came to Maxus at its inception in 2005 from Mindshare, which she joined in 2000 as strategic planning director.
Reader's Digest Association promoted Suzanne Grimes to president-U.S. Affinities, a newly created division that comprises the food and entertainment group she already led, as well as the home and garden affinity. Alyce Alston, who had been president-home and garden as well as for health and wellness, was named president-emerging business, also a new division. Before joining RDA in 2007, Ms. Grimes held publisher positions at Glamour, Allure, TV Guide and Women's Sports and Fitness, which she founded.
Cheil USA has appointed Ian Baer as chief strategy officer. Before coming to Cheil, Mr. Baer was president of Big Fuel Communications, leading the development of its Content to Commerce Model and working with clients such as Colgate-Palmolive, Yahoo and Fisher-Price. He also held senior leadership positions at iCrossing, TBWA, Deutsch, Rapp Collins and JWT.
The Association of National Advertisers expanded Bill Duggan's role to group executive VP. In this position, he will be responsible for implementing the ANA's "members-only" conference program and will continue to manage the association's committees, conferences and its official publication, The Advertiser. Mr. Duggan joined the ANA in 2000, bringing with him 20 years of advertising and marketing experience, including 16 years spent in account management at Grey Advertising.
After a three-year hiatus, Daniel Casey returns to WorldLink as exec VP-sales and general manager. Mr. Casey first joined the multiplatform advertising-sales firm in 2000 as exec VP-sales and marketing. Before coming back to WorldLink, he was exec VP-sales and marketing with direct-marketing company Revenue Frontier, and president-general manager of KDOC-TV Los Angeles prior to that.
Rick Boyce was named senior VP-business development for Rooftop Media. He comes to the comedy-programming producer from Boyce Communications Group, where he was a digital advertising and media consultant. Prior to that, he served as president of IGN Entertainment, as well as VP-ad sales for Lycos.
Christina Miller has been promoted from VP of Cartoon Network Enterprises to senior VP of Turner Sports Strategy/Marketing/Promotions and Cartoon Network Enterprises. Ms. Miller joined Turner in 2005 and was responsible for the division's first global, multi-property, strategic partnership. Most recently, she was a key player in making CNE the PGA's licensing agent in the youth marketplace.
Investigation Discovery appointed Ed Hersh to the newly created position of senior VP-strategic planning. Mr. Hersh was previously chief creative officer of StoryCentric LLC, a company he founded to provide strategic and programming insight to content producers and networks. Before that, he spent seven years in executive roles at Court TV. Investigation Discovery * is a cable TV network that provides viewers with investigative content about culture, history and human nature.
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CORRECTION: An earlier version of this said Investigation Discovery provides news organizations and production companies with investigative content. Investigation Discovery is a cable network that works with news organizations and production companies to provide content to viewers.