Mike Federle Named Publisher of Bonnier Mountain Group

Also on the Move: Rob Rebak, John Anagnost, John Lu

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Mike Federle
Mike Federle Credit: Joseph Moran

Mike Federle was named group publisher of the Bonnier Mountain Group. He will head Ski and Skiing magazines and SkiNet.com, as well as Warren Miller Films. Mr. Federle has more than 25 years of sales experience, including a hugely successful tenure at Time Inc. As group publisher for the company's Business & Finance Network, he headed the division responsible for generating $400 million in advertising revenue for Fortune, Fortune Small Business, Money, Business 2.0 and CNNMoney.com.

Marketing Technology Solutions appointed Rob Rebak CEO. He joins MTS from Parenting Teens Network, an online publishing and community-building platform, where he had been CEO since 2007. Before that, Mr. Rebak was president of SimStar, a leading interactive health-care-marketing agency, which was acquired by Rosetta, the largest independent interactive-marketing agency in the country.

Neo@Ogilvy, one of the world's largest digital and direct-media agencies, named John Anagnost to the newly created position of global director-search marketing services. Mr. Anagnost has spent the past five years at Ogilvy Interactive's digital-strategy group, most recently as interactive marketing director, serving as global search-marketing leader on IBM and directing a team of 30 Neo@Ogilvy and Ogilvy staff. He will continue in that role, and will also partner with the agency's regional search directors and Global Strategies International, part of Neo@Ogilvy, to build out a global-solutions footprint for paid and organic search, customer-intent research and social-media integration with search.

Barker/DZP hired John Lu as VP-director of interactive. Mr. Lu comes to the company from Crispin Porter & Bogusky, where he was the agency's lead interaction designer, responsible for the Microsoft account. Before that, he was senior interaction designer for Digitas, where he was the lead creative for American Express' product and lifestyle websites. Barker/DZP, founded in 2003, is an integrated branding, interactive and advertising agency with clients including Procter & Gamble, Microsoft, Bloomberg, the History Channel and Time Warner.

As part of the recent integration of its sales and marketing teams, Comcast Spotlight's corporate-marketing team is now being led by VP-marketing Kellie Grutko. Ms. Grutko's expanded responsibilities include determining the company's strategic-marketing, branding, promotions, communications and corporate-creative-services operations strategies.

Joshua Palau was promoted to VP-search engine optimization at Razorfish from group director. The agency's local clients include Philly.com, PNC Bank, Wyeth Pharmaceuticals and H. J. Heinz. Mr. Palau is responsible for providing solutions that help clients measure and optimize their website investments. He has more than 13 years of experience in online marketing and advertising at About.com and Johnson & Johnson.

Molecular, an interactive agency within the Isobar network, tapped Scott Savitt as senior VP-sales and marketing. He brings more than 15 years of strategic-integrated-marketing experience to his post, having counseled brands such as Ralph Lauren, Fidelity, Gillette and ESPN. Mr. Savitt most recently served as senior VP-director of business development at digital agency Oasis. Before that, he ran Arnold Worldwide's digital group and was responsible for creating digital-centric marketing plans for Arnold's clients.

Denise Garcia joined Next New Networks as senior VP-sales. She will be charged with leading the sales, advertising-solutions and ad-operations teams and advancing integrated-advertising offerings at the online TV company. She was previously senior VP-corporate strategy and research at video-advertising network Vibrant Media. Before that, Ms. Garcia was VP-internet equity research at AG Edwards & Sons. Next New Networks creates, packages and markets some of the web's most popular programming, including Channel Frederator (home of the popular series "Nite Fite"), Barely Political (the creators of Obama Girl) and TMI Weekly.

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