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'AGGRESSIVE' AT HEARST

Published on .

Mindy Francus was appointed director of direct marketing for Hearst Magazines Brand Development Group. She manages continuity and one-shot direct response marketing programs for books, music, home video and consumer products. Ms. Francus says there are a lot of opportunities to build the business because of Hearst's two key assets: 12 million people in its active subscriber base and the 17 magazine brands. Ms. Francus says she'll work with the database marketing staff "to take better advantage of our assets through partnerships and through more aggressive direct mail."

Datafile

Age: 37.

Education: University of Pennsylvania, Philadelphia, BA in biological basis of behavior, 1983; Wharton School of Finance, courses including advertising, buyer behavior, marketing management and product policy.

Work highlights: June 1997-Feb. '99, director, Columbia House's Audiobook Club. Also at Columbia House: July '90-June '97, director-video continuity marketing;

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