People on the Move: Andre Mika Leaves NHL to Head Digital at TBA Global

Also on the Move: Michael Carey, Jeff Fox, Majja Dennis, Doug Gould

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Andre Mika
Andre Mika

Andre Mika has joined TBA Global as senior VP-digital creative. Mr. Mika comes to the agency from the National Hockey League, where he redesigned and relaunched NHL.com, NHL Network Online and NHL GameCenter Live apps. Under his leadership, NHL.com was named one of the "Top 5 Digital Businesses in America" by Fast Company magazine, and Mr. Mika was named as one of the "20 Most Influential People in Digital Sports Media" by the Sports Business Journal in 2009. Previously, he was executive in charge of Live Earth, which staged simultaneous concerts on seven continents. Earlier in his career, Mr. Mika produced story-based consumer products for Disney's top animated brands and launched the International Productions Division at DreamWorks.

Michael Carey has been appointed senior VP-director of marketing for McCann West. In this newly created position, he will lead the growth strategy and marketing for the agency's offices in San Francisco and Los Angeles, and will be based in San Francisco. Mr. Carey was previously at Arnold Worldwide in Boston, where he served as senior VP-director of Arnold Brand Experience. In that role he was responsible for developing and executing integrated and brand-experience offerings for clients including McDonald's, Carnival Cruises, Volvo, Ocean Spray, New Balance and Progressive Insurance.

Jeff Fox has been elevated to the role of managing director of DraftFCB's Orange County office and Sean Hardwick has been promoted to senior VP-director of account management, integration and business development. Both are new roles at the agency. Mr. Fox was previously exec VP-chief strategic officer of the shop and Mr. Hardwick was senior VP-group management director. Prior to joining DraftFCB in 2009, Mr. Fox spent nine years at Yum Brands, most recently as chief creative officer providing advertising and brand marketing counsel for the company's domestic brands.

Allen & Gerritsen has tapped Majja Dennis for the newly created position of exec VP-marketing and Doug Gould as creative director. Both new execs are alums of Hill Holiday, where Ms. Dennis was recently senior VP-group account director on Chili's, J.M. Smucker and Dunkin' Donuts, while Mr. Gould, as senior VP-creative director, spent 16 years working on clients such as John Hancock, Anheuser-Busch, CVS Pharmacy, LoJack, Dunkin' Donuts, and Rockport.

Michele Murphy has been named VP-marketing for Parade Publications. She will be responsible for leading all marketing initiatives for Parade magazine, Parade Digital and Dash, the publication's new monthly food magazine and website. Ms. Murphy was most recently at National Geographic, where she was VP-global marketing. Prior to that, she held a variety of senior level positions at Rodale, including VP-group director, integrated sales and marketing. Before joining Rodale, Ms. Murphy was group marketing director for the American Baby Childcare Group and associate creative director for Reader's Digest.

Susan G. Komen for the Cure has appointed Leslie M. Aun VP-marketing and communications. Most recently, Ms. Aun served as VP-public relations for the World Wildlife Fund (WWF), where she was responsible for leading communications and campaigns, and served as the senior spokesperson for the global conservation organization. At WWF, she led operations in more than 100 countries and was the managing director for "Earth Hour," the largest global environmental event ever, for which she received the Public Relations Society of America's 2010 Silver Anvil Award. Prior to WWF, Ms. Aun was chief communications officer for the Special Olympics.

North American Media Group has named Scott Miller senior VP-digital sales. Mr. Miller joins NAMG from Bloomberg Businessweek, where he was VP-digital and mobile sales. Prior to Bloomberg Businessweek, he was one of the founders of Professional Social Networks, a B-to-B media and marketing-services company for which he served as head of sales. Previously, he spent nearly a decade with Ziff Davis Media/Ziff Davis Enterprise.

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