ANDY BERLIN NAMED SOLE CEO OF RED CELL

Move Follows Planned Departure of Lee Daley

By Published on .

NEW YORK (AdAge.com) -- Agency holding company WPP Group today said Andy Berlin, chairman of Berlin Cameron/Red Cell, will become the sole CEO of the Red Cell network with the exit of co-CEO Lee Daley.

WPP confirmed today that Mr. Daley is leaving

Related Stories:
LEE DALEY TO LEAVE WPP'S RED CELL NETWORK
Co-CEO Currently Negotiating Exit Details
AD AGENCY OF THE YEAR: BERLIN CAMERON
$700 Million in Billings; Sterling Client List
the company, as first reported on AdAge.com yesterday. Mr. Daley was also the network's chief strategy officer.

Berlin Cameron
WPP said Mr. Berlin will keep his client and managerial responsibilities at New York agency Berlin Cameron/Red Cell while also overseeing the Red Cell network. Berlin Cameron is the brightest spot in the network, having won Coke's $250 million U.S. account last year. the agency was named Advertising Age's U.S. Agency of the Year.

Mr. Daley joined Red Cell in December 2001 to help develop WPP's fourth network and lead strategy on multinational clients. Since then, Red Cell acquired U.K. research and strategy firm Headlight Vision, London, in June 2002; French agency Les Ouvriers du Paradis in August 2002, and London agency HHCL & Partners in January 2003. Following WPP's purchase of Cordiant Communications Group, offices of Cordiant's Bates Worldwide in continental Europe were merged into Red Cell.

WPP's three other ad networks are Young & Rubicam, J. Walter Thompson and Ogilvy & Mather Worldwide.

Was with McCann
Prior to joining Red Cell, Mr. Daley was executive vice president and chief strategy officer for Interpublic Group of Cos.' McCann-Erickson Europe, Middle East and Africa.

Mr. Sorrell started Red Cell as a European network called Conquest Europe in the 1980s to handle Fiat's Alfa Romeo account, following a conflict with WPP's global account for Ford Motor Co. The network has been re-launched several times since then, most recently under the leadership of Messrs. Daley and Berlin two years ago.

In this article:
Most Popular