AOL HEAD FOR BRAND ADVERTISING TO STEP ASIDE

Leonard Short to Be Replaced by Richard Taylor

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NEW YORK (AdAge.com) -- Hours after America Online announcing its decision in the review for its $300 million U.S. media account, the company said its executive vice president for brand advertising would step aside.

An AOL spokeswoman said the marketing

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department was being reorganized and that Leonard Short, who had run day-to-day advertising, will do special projects. The 44-year-old Mr. Short has been at AOL for little more than a year.

Richard Taylor, senior vice president for brand advertising and promotions, will pick up Mr. Short's duties. Mr. Taylor also has been at AOL for about a year.

The AOL spokeswoman said that while Mr. Taylor now will manage agency relationships that had been managed by Mr. Short, no changes are expected.

AOL's creative agencies are Omnicom Group's BBDO Worldwide and independent Wieden & Kennedy, Portland, Ore. Interpublic Group of Cos.' Initiative Media will handle the $300 million media services account.

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