Kevin Conroy was named to the newly
AOL will draw on Mr. Conroy's experience in building exclusive content packages to market its broadband service, which launched at the end of March. AOL has 34 million subscribers but only 3 million of them have broadband access. The company's CEO, Jon Miller, has made broadband and exclusive content the cornerstone of AOL's growth strategy.
Mr. Conroy joined the interactive unit of AOL Time Warner in 2001, overseeing the AOL Music channel. Last summer he became senior vice president and general manager AOL Entertainment, focusing on all of AOL's entertainment content including games, movies, music, radio, sports, TV and ticketing.
The AOL Entertainment group will report to the company's chief programmer, Jim Bankoff, executive vice president for programming and AOL brand operations until a successor is named.