AOL NAMES COO FOR BROADBAND SERVICE

Kevin Conroy Was Head of AOL Entertainment

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NEW YORK (AdAge.com) -- As America Online continues its marketing push behind its broadband service, the company has promoted the head of its entertainment group to manage the unit.

Kevin Conroy was named to the newly

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created position of executive vice president and chief operating officer for AOL for Broadband. Mr. Conroy will oversee the unit's business operations and manage all aspects of the broadband service. He will report to Lisa Hook, president for AOL for Broadband, Premium and Platform Services.

AOL will draw on Mr. Conroy's experience in building exclusive content packages to market its broadband service, which launched at the end of March. AOL has 34 million subscribers but only 3 million of them have broadband access. The company's CEO, Jon Miller, has made broadband and exclusive content the cornerstone of AOL's growth strategy.

Mr. Conroy joined the interactive unit of AOL Time Warner in 2001, overseeing the AOL Music channel. Last summer he became senior vice president and general manager AOL Entertainment, focusing on all of AOL's entertainment content including games, movies, music, radio, sports, TV and ticketing.

The AOL Entertainment group will report to the company's chief programmer, Jim Bankoff, executive vice president for programming and AOL brand operations until a successor is named.

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