Robert Friedman is leaving AOL to become president of Classic Media, a New York-based family entertainment company that owns the licensing rights to animated properties Underdog and Casper the Friendly Ghost, as well as the rights to Lassie and The Lone Ranger.
In his position, Mr. Friedman will be responsible for targeting integrated marketing opportunities across all media including feature film, TV and home video.
Mr. Friedman was previously president
America Online and AOL Time Warner continue to undergo all levels of executive changes, not the least of which were the recent resignations of Chairman Steve Case and Vice Chairman Ted Turner.
Mr. Friedman had earlier worked at AOL Time Warner's New Line Cinema, where he was president of New Line Television and co-chairman of worldwide theatrical marketing, licensing and merchandising for New Line Cinema.
He was also an original senior level marketing executive Viacom's MTV. He began his career at Grey Global Group's Grey Advertising as an account executive.