ARNOLD NEW YORK HIRES NEW CHIEF CREATIVE OFFICER

Agency Signs Former DDB Executive John Staffen

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NEW YORK (AdAge.com) -- John Staffen, formerly of Omnicom Group's DDB Worldwide, has been hired as the top creative officer at the New York office of Arnold Worldwide, a unit of Havas, according to executives close to the situation.

The executives said Mr. Staffen, who in October

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left his job as co-executive creative director at DDB New York, will replace Rochelle Klein, who last month stepped down as Arnold's vice chairman and chief creative officer.

Mr. Staffen, 43, worked at DDB in a variety of jobs for nearly two decades. Reached at his New York home today, Mr. Staffen referred calls to an Arnold spokeswoman, who did not comment. Calls to Mary Baglivo, head of Arnold New York, were not returned at press time.

Strengthen NYC office
Management at Arnold Worldwide headquarters in Boston has said it intends to strengthen its New York outpost as part of an ongoing effort to reinvigorate the agency's overall performance. In 2003, the New York office participated in several high-profile reviews, including that for pharmaceutical company Pfizer's Celebrex and Bextra drugs but was not successful in winning the ad accounts.

While at DDB New York, Mr. Staffen most recently worked on the New York State Lottery account. He for a time was a global creative director on McDonald's Corp., which is relevant experience for his new position at Arnold, which handles creative responsibilities for some McDonald's franchisees.

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