People on the Move: Barbara Yolles Named CMO of Campbell Ewald

Also on the Move: Sarah Chubb, David Katz, Greg Downey, David Zane, Joseph Machin, Laurie Larson, Marcus Fischer, Jaime Klein Daley, Ryan Ku

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Barbara Yolles
Barbara Yolles
Barbara Yolles has been named chief marketing officer of Campbell Ewald. Ms. Yolles was most recently at McCann Erickson, where she was chief growth officer of North America and led the business-development efforts of nine McCann offices. Prior to McCann, she was exec VP-group managing director at Kirshenbaum Bond Senecal & Partners, leading integrated marketing for clients including Vanguard and TJX Corporation. She has also held positions with Doner, McDonald's Corporation, Hair Cuttery and Ally & Gargano.

Gilt Groupe's luxury experience site, Gilt City, has appointed Sarah Chubb as president. She will oversee the strategy and operations of the seven hubs Gilt City operates in. Ms. Chubb comes to Gilt City after spending a year as an independent strategy and business model consultant to corporate clients and early-stage startups. Prior to that , she was the president of Condé Nast Digital. In that role, she built and managed the company's digital business from its conception in 1996, and grew the organization to over 300 people and 26 distinct businesses. Before that , she held several management positions within the magazine publishing industry.

Niche Media's Gotham magazine has announced David Katz as its new publisher. Before his move to Gotham , Mr. Katz spent seven years as associate publisher of Condé Nast's Brides, where he oversaw 16 regional editions before going to Bonnier, where he most recently was the digital sales manager for Field & Stream and Outdoor Life.

Nascar has added three executives in an effort to help increase the sport's appeal to youth, Gen Y and Hispanic fans, according to the company. Greg Downey has been named senior director-brand and consumer marketing; David Zane will join as director-brand marketing; and Joseph Machin will assume the role of director, multicultural marketing. Mr. Downey was previously group director of entertainment marketing at Coca-Cola and before that was VP-branded entertainment at NBC Universal and director of entertainment properties at the United States Olympic Committee. Mr. Zane joins NASCAR from ESPN, where he was an associate director of sports marketing. Mr. Machin has spent his career advising brands such as KFC Foods, Bank of America Home Loans, Nissan North America and Chevrolet on their multicultural marketing efforts.

ID Media has tapped former client Laurie Larson as senior VP-director of media strategy at the Interpublic Group media agency. She will oversee media services on Johnson & Johnson, which spans brands including Neutrogena, Aveeno, Clean & Clear , Stelara, Zyrtec, Listerine and Rembrandt. A 19-year media veteran, Laurie first worked with the agency while she was director-marketing innovation at Verizon, which is still an ID Media client. Immediately prior to joining ID, Ms. Larson was at G2, overseeing media strategy on accounts such as Aetna, NFL Game Pass and Amica Auto Insurance as group media director.

Marcus Fischer has returned to Carmichael Lynch in the newly created position of chief strategy officer-managing partner. Mr. Fischer joined the agency in 2003 and held a senior-level position in its brand-planning department before leaving in 2008 to assume the role of president at Minneapolis digital shop space150, where he was recently elevated to CEO. Mr. Fischer starts at Carmichael Lynch on August 13 and will be responsible for leading the agency's insights, product development, user experience, marketing analytics and overall brand strategy for all clients, as well as leading new business.

Jaime Klein Daley and Ryan Ku have joined Redscout as group director of strategy of its New York office and director of digital strategy in San Francisco, respectively. Ms. Daley has worked across a wide range of brand categories and helped clients such as Unilever and the Milk Processors Board develop their brand strategies. Most recently, she was at Deutsch, New York, as group planning director, and prior to that led strategy for the New York office of Pearlfisher. Immediately prior to joining Redscout, Mr. Ku was head of strategic planning at DOJO, with prior experience at Eleven, TBWAChiatDay and David & Goliath. He has also served as managing director of Imprint Lab, an innovation think-tank and venture fund in Los Angeles.

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