|Photo: Pat Denton|
|Cindy Gallop at the Cannes Lions International Ad Festival in June.
Replaced as CEO
Ms. Gallop moved to the U.S. seven years ago to launch a New York office for BBH. Last September, Gwyn Jones, who led the agency’s London office, replaced Ms. Gallop as president as that position title was changed to CEO. Ms. Gallop then took on the duties of chief marketing officer for the company, a newly created post, and was named chairman of the New York office.
“When I turned 45 back in February, I started to take stock of my career,” Ms. Gallop, a British citizen said. “That triggered a feeling that after 16 years with a wonderful agency, it is time to move on.”
She joined BBH in London in 1989 and in 1996 moved to Singapore, where she opened a BBH outpost, and two years later went to New York. Having lived in so many places, she considers herself a “global citizen,” as she puts it, but now intends to remain in the U.S. “I want a future that is New York-based,” she said.
As the head of BBH, New York, Ms. Gallop, known for her love of Gucci leather bustiers and other high-fashion accessories, put the little-known shop into the spotlight, leading the agency as it grew from only a handful of employees to one with more than 100 and accounts including those of Unilever brands All and Dove, and spirits marketer Diageo.
Bartle Bogle Hegarty is partly-owned by Publicis Groupe.
In more recent years, she took a higher industry profile by serving on various committees of the industry’s trade association, The American Association of Advertising Agencies as well as on the board of the 4As Advertising Week, an annual industry event.
But critics say the often outspoken Ms. Gallop was polarizing for clients, particularly in the U.S., which led her superiors to move her into the global role. “If you have a strong attitude and point of view, then to some extent you will of course be polarizing,” Ms. Gallop said. “The opposite of polarizing tends to be bland, straight down the middle, nothing much to object to and I’m certainly not that. That’s never been an issue within BBH.”
With less travel and more free time after she leaves BBH sometime in August, Ms. Gallop will focus on finding a job and also exploring her interest in new areas of marketing, such as branded entertainment.
“What I really do enjoy is running a business,” she said. “The fact that BBH has always been at the forefront of innovative communications, whatever my next step is I’d like to bring that to it and find groundbreaking and innovative approaches.”
Last fall, Ms. Gallop was named a chairman -- along with Hollywood producer Peter Guber -- of Branded Content Marketing Association’s U.S. board. "We're hoping to get on the move officially this fall," she said.
Conversion marketing isnâ€™t just a trend or tactic. Itâ€™s a fundamentally new way to approach marketing -- yet itâ€™s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more