Previously at BBDO
The Interpublic Group of Cos.' agency said
Gene Bartley, FCB's chief operating officer, has been running the office in the interim.
FCB last summer had come close to hiring Steve Blamer, who at the time had been Grey Worldwide's New York president. Grey parent Grey Global Group eventually promoted Mr. Blamer to president-CEO of Grey Worldwide, North America.
Ms. Seid, in Mexico this week, was not available for comment. At BBDO, Ms. Seid worked closely with KFC, which awarded its account to FCB, Chicago, last year. She also served as president of Wolf Group Integrated Communications.
Ms. Seid, 52, becomes a member of a growing number of female executives running major New York shops. In November, Rosemary Ryan joined WPP Group's J. Walter Thompson as president. Shona Seifert is president of TBWA/Chiat/Day, part of Omnicom Group, while Anne Bologna and Cindy Gallop preside over Publicis Groupe's Fallon Worldwide and Bartle Bogle Hegarty, respectively.
New chairman named
The agency also said the title of chairman of the New York office was added to Chief Creative Officer Chris Becker.
Meanwhile, FCB said Harry Reid is retiring as president of FCB International. He joined the company in 1994. The agency employs 5,000 staff overseas. International operations represent 40% of FCB's revenues, according to the company. Mr. Reid officially leaves at the end of March.