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BBDO NAMES TOP CREATIVE FOR N.Y. OFFICE

Don Schneider Replaces Recently Departed Michael Patti

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NEW YORK (AdAge.com) -- Omnicom Group's BBDO Worldwide is filling the vacancy left following the departure of the New York agency's top creative last week.

Don Schneider, currently the agency's senior creative director and executive vice president, has been promoted to executive creative director and executive vice president, replacing Michael Patti, who quit to take the chairman-CEO post at WPP Group's Y&R Advertising, New York.

15-member team
The new role will mean Mr. Schneider, 46, will take full management responsibility for a 15-plus-member creative team that recently produced General Electric Co.'s "Innovation at work" campaign.

Mr. Schneider's group is also working

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fresh ideas for Pepsico's Pepsi-Cola and Diet Pepsi. Commenting on his new post, Mr. Schneider told AdAge.com: "It's a job I've been doing for a year. It is nice to have it acknowledged."

23-year veteran
Over the past 23 years at BBDO, Mr. Schneider has worked on numerous campaigns for Pepsi and has done work for cable network HBO.

BBDO's chairman and chief creative officer, Ted Sann, said of Schneider: "He has an ability to get people to talk to him, to open up, and he is a sensational guitar player."

Deputy to be chosen internally
Mr. Schneider said he would chose his new deputy from BBDO's ranks, but would not make a new hiring a priority in the short term.

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