Mr. Robertson, 41, will continue in his current position as president-CEO of BBDO North America. In his new role, Mr. Robertson will share worldwide management duties with BBDO Chairman-CEO Allen Rosenshine, beginning with overseeing the activities of BBDO Latin America.
Not retiring yet
Mr. Rosenshine squashed speculation that the promotion was a prelude to his retirement.
"I have no date in mind for giving up my CEO responsibilities," he said.
In a separate action, BBDO Worldwide also announced today that Klaus Wendler, chief financial officer of BBDO Europe, had been elected to the board of BBDO Worldwide.
BBDO Worldwide has 345 offices in 76 countries.