Bill Moult Tapped to Lead New Media-Analytics Initiative at Nielsen

Also on the Move: John Ford, Michelle Van Slyke, Tom Gruger

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Bill Moult
Bill Moult
The Nielsen Company has appointed Bill Moult to lead its new media-analytics initiative. As president-media analytics, he will be responsible for the establishment and management of media analytics practice areas including cross-platform audiences and advertising, and Bill will work closely with NM Incite on social media-related insights. Mr. Moult is a founding partner of Media Behavior Institute (MBI), the developer of USA TouchPoints, and Nielsen is a supporter of the USA TouchPoints. He is also a founding partner of Sequent Partners, the brand and media metrics consultancy who jointly with Ball State University delivered the Video Consumer Mapping Study for the Nielsen-funded Council For Research Excellence. Prior to co-founding Sequent, he was president of the Marketing Science Institute.

John Ford has been named president-programming at ION Media Networks. Mr. Ford's career spans more than 30 years in media, including senior executive positions at Discovery Communications, National Geographic Channel and public television. He spent the previous 13 years at Discovery, where he acted as co-executive in charge of production for the BBC/Discovery co-production "Life," the president and general manager of Discovery Times Channel and Military Channel, president-new media for Discovery Networks U.S. and the executive in charge in the launch of Discovery Health Channel. Prior to Discovery, he was exec VP-programming at National Geographic Channel.

Mail Boxes Etc. has appointed Michelle (Cervantez) Van Slyke VP-marketing. Ms. Van Slyke has more than 22 years' experience in marketing, including 15 years with Ford Motor Company, holding positions such as corporate advertising manager and global process and strategy manager as well as VP-marketing for Jaguar. She gained additional experience working with automotive dealers as VP-marketing at Mercedes-Benz and later Hyundai Motor America. Ms. Van Slyke was twice named one of the 100 Leading Women in Automotive by Automotive News magazine and was one of the recipients of Advertising Age's Women to Watch Award in 2003. She also has been recognized as among 100 Influential Hispanics and 80 Elite Women in the U.S. by Hispanic Business Magazine.

Tom Gruger has been promoted to the newly created position of VP-global marketing at Wilson Sporting Goods. He comes into the position after serving as global marketing director for the Wilson Golf division for six years. In his new role, he will manage the Wilson brand position across diverse product categories and global markets as well as develop strategic global business initiatives.

AOL Advertising has hired Debbie Menin as head of entertainment marketing. Ms. Menin was recently VP-branded entertainment at Parade and Before that, she was the VP-national entertainment director and VP West Coast director, in charge of selling to the entertainment industry and managing the company's sales team. Prior to Parade, Ms. Menin spent time at MTV Networks (VH1 & CMT) and held VP-level positions with the launch of E-Zone Networks (one of the first interactive TV networks) and the College Television Network (now MTVU). Additionally at AOL, Mike DeLuca has been named head of sales for AOL Local. In conjunction with AOL Advertising, which primarily focuses on national advertisers, Mr. DeLuca will build and oversee a regional and local sales team for Patch, City's Best, MapQuest, and Wow! Deal of the Day properties. His team also sells geo-targeted and AOL Mail. He joins AOL from Yodle, where he was the senior VP-sales and marketing. Prior to Yodle, Mr. DeLuca served as VP-sales for Yahoo!'s HotJobs division.

Martha Stewart Living Omnimedia has tapped Sarah Gormley as senior VP-communications and marketing. Ms. Gormley joins MSLO from IMAX Corporation, where she has worked for the past five years, most recently as VP-corporate communications. Prior to IMAX, she held senior-level communications positions at National Financial Partners, Fleishman-Hillard and Edelman Public Relations Worldwide.

Converseon has appointed Mark Kovscek as senior VP-enterprise analytics, a new position. Before joining the social-media consultancy, Mr. Kovscek held a number of leadership positions in analytics and technology at Public Groupe. Recently, at Starcom MediaVest Group, he was responsible for building the next generation of analytic solutions to enable communications planning and media buying solutions on a global scale for P&G. Prior to that, he was at VivaKi Nerve Center developing products and solutions to create digital advantages for Publicis Groupe's media agencies.

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