BLENDING THE MEDIA MIX

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Three years after joining Williams Direct, a media planning and buying agency, Renee Hill was promoted this month to VP-client services. Williams, with longstanding relationships with Bank of America, Citibank and Visa USA, expects Ms. Hill to grow its financial services category even further. As director of client services, she acted as an advocate inside the agency for clients and helped identify the most efficient direct marketing mix of TV, radio, Internet and print. Ms. Hill will continue that role with the added responsibility of
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