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BOZELL NAMES NEW INTERACTIVE DIRECTOR

Formerly Managed Ford Account at Razorfish

By Published on .

NEW YORK (AdAge.com) -- Melissa Lieberman has been named the new director of interactive services at Interpublic Group of Cos.' Bozell, New York.

Ms. Liberman comes from Razorfish, where her title was client partner. In that role, she managed web development and digital strategy for Ford Motor Co.

The director of interactive services position is a newly created one at Bozell, which recently won $20 to $30 million in new business from Datek Online.

"Our recent win of the Datek interactive business has allowed us to expand our capabilities in this area and Melissa will lead that charge," said Tom Bernardin, president of Bozell.

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