Brady's Bunch

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You've got to like the style of new (since April) Glamour Publisher Bill Wackermann who answers his own phone with, "Bill." Over lunch at Lever House, Wackermann says he's well aware that his recent predecessors included such hotshots as Mary Berner, Jack Kliger and his boss Chuck Townsend. So far Bill's on a run. July pages were up 21%, August up 9%, September up 3%, October 25% ahead. October's their first-ever "Style" issue, how to define it, who has it, how to get it. Bill isn't obsessed with competing head to head with Cosmo. He considers Glamour's career woman readership distinct from (and demographically superior to) the larger (in circ) Hearst book. And why are his pages up? "Fashion is much stronger. There's a lot of news out there." He loves Editor Cindi Leive but is happily married, has three kids, lives in New Jersey and just completed his first triathlon ("I run a lot and used to be a lifeguard, so the bike ride was the toughest part").

People en Espanol Publisher Jackie Hernandez-Fallous tells me the September, perfect-bound "Best & worst dressed" issue is up 22% in ad pages at 98.25. Ole!

Paul Turcotte says Premiere's 79% ahead in September. 79%? And YTD it's a rollicking 46% up. Editor Peter Herbst has a new art director, Dirk Barnett.

Child mag will do a first-ever "Ultimate Holiday Shopping Special" to be polybagged with its regular November issue. Ad close is Aug. 20.

Jim Sammartino, publisher of inspirational mag Guideposts, says the Norman Vincent Peale-founded book now has a circ of 2.6 million with impressive ad growth.

I hear The Wall Street Journal assigned a top reporter to spend up to four months preparing an in-depth profile of Lachlan Murdoch.

Anne L. Fritz is the new beauty/fashion editor of Woman's Day.

National Geographic beefed up its marketing department., naming Terry Day VP-worldwide consumer marketing, with Christopher Buczek new marketing services director and Kelly Sullivan art director.

Publisher Rob Gregory of Maxim says the September issue is up 5% in ad pages and 14% in dollars. It'll be their largest (with 114 ad pages) issue in two years.

I no sooner reported Lynn Heiler's Bon Appetit was having a good summer when Lynn got bounced. New publisher is Leslie Picard.

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