Brady's Bunch

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Do two "Davids" add up to one "Goliath?" David Carey, publisher of The New Yorker, says the magazine, under Editor David Remnick, is not only in the black but has broken through the one million circulation mark, and not even Ross or Shawn ever did that. (The audience, says Carey, has gotten younger, "attracting a lot of 12-to-34 year olds"). And with its claims to be a truly "national" mag, Carey says they now sell as many magazines each week in California as they do in New York. The New Yorker turns 80 years old in 2005. "We have some special, and surprising, programs in development," he tells me. Mr. Carey might be interested to know that when I was 12 I read his magazine. Well, the cartoons.

Time Inc. subsidiary Southern Progress Corp. launched a new national mag, Cottage Living. First issue just out carried 143 ad pages. Stephen Bohlinger is publisher, Eleanor Griffin editor.

Atoosa Rubenstein and Jayne Jamison host a 60th anniversary party on Wednesday for their Seventeen magazine, at Marquee on 10th Avenue. Actress Katie Holmes of the flick "First Daughter," is the cover girl on the anniversary issue.

Fashion designer Arnold Scaasi has a new book, "Women I Have Dressed (and Undressed)." The launch party's this Thursday at Le Cirque with Joan Rivers among the hosts.

Did you know there's an inspirational mag called Schizophrenia Digest, published quarterly by Magpie Media in Buffalo. Slick, handsome, professional job, William McPhee founder and publisher. Editor is David Staba.

If Wal-Mart seeks to burnish its image by financially backing National Public Radio, with all those real NPR talents, why spend the bucks on the mind-challenged Tavis Smiley show?

Chris Miller, president of Kobler & Miller, Atlanta, who began at Y&R in New York, has a dandy book out, "Blood on My Briefcase," subtitled "Thirty years in the advertising wars." You can get it from If you have to ask what "Xlibris," or more appropriately "ex libris," means, don't buy the damn thing.

Self just celebrated 25 years of publishing. Editor in Chief Lucy Danziger and Publisher Kim Kelleher presided over an event at their new "Self Center" downtown on Morton Street.

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