Sure, it was a great season, but no little kid in America east of the Mississippi will ever be able to tell his children, "Yes, I saw that Yankees-Red Sox playoff game..." because he was fast asleep. Bring back day baseball and to hell with the ratings.
Relatively small but decidedly hip Fairchild Publications (my alma mater) continues to make news under Mary Berner, Ad Age's Publishing Executive of the Year. Its men's mag Vitals was launched only this September, and they're already spinning off a Vitals for women on a quarterly basis starting in March. Same marketing approach for both, positioning them as "luxury lifestyle magazines...with the same concierge experience." About 160,000 qualified women comprise the database for Vitals for women, and another 125,000 copies will go to the newsstands from the get-go. Meanwhile, Mary reveals they'll be adding an upscale parenting mag to the mix, titled Cookie. Cookie? Well, I didn't think Lucky was much of a title either, so what do I know. Joe Zee as editor and Alyce Alston as group publisher are running the Vitals brand. Separately, legendary Fairchild editor Vivian Infantino (50 years on the job) of Footwear News was memorialized Oct. 20 at a breast cancer benefit by the shoe biz, Tony Danza hosting.
Men's Health ad pages are up 14% and they broke the thousand ad-page barrier this year. Sent out Louisville Slugger bats to celebrate.
Ambulance-chasing law firms clogging N.Y. TV air with spots urging Vioxx users to sue.
Longtime Best Bets editor for New York, the nimble Ellen Stern, has a new book out from Harper-Collins, titled "Threads," all about Joseph Abboud, a regular on Imus and said to be the only designer ever to throw out a first ball at Fenway.
Laura McEwen, publishing director of Reader's Digest, with its rate base still an astonishing 10 million, tells me ad pages are up 13% for the year through October.Trade campaign launched last month with its "talk provoking" theme seems to be everywhere including N.Y. phone kiosks.
There used to be complicated, gifted, fascinating and fun guys like Pierre Salinger in Washington instead of these somber policy wonks. Vive Pierre!