American Media (David Pecker) will publish the first ever Arena Football preview mag in January, partnering with the league which has teams in 17 major markets. Cover price $3.95.
Love the "legendary Leon" commercials for Budweiser.
Alan Katz says his Cargo mag, after only six bimonthly issues, will close the year with 610 ad pages and will boost the rate base from 300,000 to 350,000 in February, and move to 10 X.
Tomorrow over lunch at the Time & Life Building, M.E. Jim Kelly hosts a panel discussion of just who should be Time magazine's "Person of the year" this time.
Pam Fiori's Town & Country just published a new book, "Toasts for Every Occasion." Steuben Glass promoted with a party at its Mad Ave digs last Thursday.
A new mag called Chow will be launched tomorrow at Metrazur in Grand Central. I assume it's about food.
Amid all the kvetching about Bonnie Fuller, her Star posted the top first-half retail dollar sales increase (up 39%) in the biz. Her old book, Us Weekly, was No. 2. Star dollars were up $22 million for the period.
Peninsula Hotels and its ad shop, Agency Sacks (Andrew Sacks is the boss), commissioned Annie Leibovitz to photograph not stars but hotel workers, bellmen, cooks, doormen etc. for their new worldwide ad campaign. Lovely black & white stuff. Annie says she shot over 400 rolls of film, found the experience "challenging and ultimately, so rewarding."
Moffly Publications of Greenwich, Conn., which publishes three slick, and sleek, monthlies for Greenwich, Westport and New Canaan-Darien, all of them fat with ads (3,000 pages a year in total), hired Cliff Tallman as director of national advertising, selling ad pages under the umbrella of Connecticut Gold Coast Mag- azines. But why? Says John W. Moffly IV, "we decided not to hold our light under a basket any longer." In Connecticut, it helps to have a IV after your name, or at least a III.
Kim Banks, former senior account person at Cosgrove & Associates and later VP-marketing for J.P. Morgan Chase, has a new gig, She's created Pet Set, quality greeting cards and stationery for those zillions of dog lovers out there. Colleen M. Madden did the charming artwork. La Banks can be reached at thepetset.com.