Brady's Bunch

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While enjoying a nice Pinot Noir at the Four Seasons last Monday, I was invited by real estate tycoon Jack Rudin to meet legendary New York D.A. Bob Morgenthau yet again. Was it true, I asked Bob, that Dick Wolf of "Law & Order" based his Adam Schiff on him? "In part," said Morgy, "and when I later learned they paid $35,000 an episode to the actor, I asked if I could play myself." When Wolf didn't bite, Morgy says that's why he keeps running for reelection.

Mike Dukmejian says the Money magazine makeover has "the advertisers behind us 100%." April will be their biggest April issue in 15 years, projecting 122 ad pages and $18.5 mil in revenue.

Health (a Time Inc. mag) closed its largest first quarter ever, with ad pages up 9.2% over last year. Publisher Jennifer Deans tells me they're gearing up for a May redesign. The promo campaign will feature a new tagline. "Health ... looks good on you."

The Economist celebrated with a party last week at Michael's their circ of a million copies. At the party worldwide publisher David Hanger welcomed new publisher for America, Paul Rossi. Hanger retires end of this month.

Where is the great Jimmy Breslin on this quintessential New York story? The subway shuttle between Times Square and Grand Central derailed at five the other morning. As cops and emergency people arrived, the motorman and conductor were duking it out. Of four passengers carted off to hospitals, two were then busted on outstanding warrants. Then some homeless people came out of the tunnels and boarded the damaged train to claim they'd been injured and would sue. They, too, were promptly arrested.

Marking its 40th year, fat and sassy Washingtonian runs over 200 total pages, boasts a 97% college readership and a mean household income of $185,000. Through administrations of Dems and Don't's, their circ is now 160,000 plus. Jack Limpert's the editor, Eleanor Merrill chairman and publisher.

In Touch's newsstand is now hitting a million copies a week. Just on newsstands! Peter Michalsky threw a party at M Studio to celebrate.

Smithsonian salutes documentary maker Ken Burns March 29 at the Museum of TV & Radio in Manhattan, citing Ken as "the most interesting person we know," at least currently.

In a National Geographic restructuring of their visuals division, Dennis Dimick, Bill Marr, and David Griffin take on new titles and responsibilities.

Is Elle really "growing faster than any other fashion magazine?" They tell me they're up 24% in newsstand, 22% in first quarter ad pages, after having been 13% ahead in last year's pages.

This Week magazine (Sir Harry Evans and all that) teamed with Walter Isaacson, former editor of Time) and his Aspen Institute for an afternoon of discussion and an evening of awards last week in D.C. The topics: who do journalists really serve? And the war in Iraq. Some heavy thinkers, plus Geraldo Rivera, were on the program.

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