Brady's Bunch

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This was lunch with those "fun, fearless females" who run Cosmo, editor and best-selling novelist Kate White (her fourth novel is out this month!) and Publishing Director Donna Kalajian Lagani, who's been there since the salad days of Helen Gurley Brown. It'll be 40 years in September since Helen resuscitated the old monthly and altered the women's magazine field forever, and Hearst decided to celebrate the moment in a big way. "Don't forget to reserve the evening of Sept. 22 for the Cosmo of all Cosmo parties!" says Donna. The actual anniversary issue (it hits the stands Aug. 15) will be their biggest revenue and profit number ever with a double gatefold cover sponsored by Dodge. Ad pages for September are running 30 pages ahead of the same month in '04. Since they claim their book is the biggest newsstand seller in the biz, just how many copies? Donna says newsstand circ is now 2,011,650. What else? I asked over our Four Seasons meal. They'll put out two issues of their spinoff Cosmo Style this year. They're publishing their first ever bookazine, "Cosmo Confessions," this fall with Anheuser-Busch the sole advertiser. And their November issue features men, with a flip cover, a woman on the front, a male celeb on the flip side. No, says the lovely Kate, "loose lips sink ships" and they can't tell me his name.

TransWorld Media (Time Inc.) hit newsstands with a premiere issue of Quad Off-Road magazine, with 41 ad pages, 100 edit. It's for all-terrain vehicle nuts like me.

Anyone you know plotting an "intervention" to save Katie?

Chris Brienza of Rodale Sports Group writes that Bicycling, with Publisher Chris Lambiase (who was at Smart Money) is booming in this Tour de France season.

Big doings for Reader's Digest Thursday evening when Editor in Chief Jackie Leo and publishing chief Laura McEwen mark the 1000th issue of the grand old monthly in Manhattan at Skylight Studios. Wilmer Valderrama plays DJ and Grey Goose provides the martinis. Coincidentally, I believe that's the issue in which they digest my daughter Susan Konig's book.

The Williams sisters start their own reality TV show this week on ABC. Can't wait for the night dad Richard shows.

Nan Kempner, a swell dame and a Paris fashion designer's dream, did nothing on the masthead of Harper's Bazaar. So I sacked her and she instantly forgave me. They don't make `em like Nan anymore.

All are agog at the soon to be launched Vogue for Men, but right there in the same Conde Nast building Pete Hunsinger says his GQ was up 105 ad pages in July, a gain of 16%.

Midwest Living's founding editor, Dan Kaercher, published "Best of the Midwest: Re- discovering America's Heartland," from Globe Pequot Press. He's doing a book tour and will be chronicled by Iowa Public TV.

Fairchild celebrated launch of their "new" Elegant Bride at the Four Seasons in Manhattan last week, a party hosted by CEO Mary Berner, Group Publisher Dan Lagani and Editor Antonia van der Meer. And, oops, that was Dan Lagani's picture that ran last week in this space (AA, July 11), not House & Garden's Joe Lagani, pictured at left.

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