Big doings at Golf mag (Time Inc.) under Editor David M. Clarke. They're ahead 9% in newsstand growth for the first half and unveil a new look when the October issue hits newsstands tomorrow. Caddies tattle on best and worst bosses, Trump gives advice on playing with the boss, and Bill Parcells maxes out his clubhead speed. Wow!
And then, Tom Nolan, publisher of Golf World (Advance Pubs) since May, tells me the 58-year-old mag just published a special issue (one of 14 this year) of current and classic golf fiction. Wodehouse, Dan Jenkins, Chip McGrath are among the authors.
Meredith Corp. launched Siempre Mujer last week with Soledad O'Brien of CNN hosting an event.
Elle magazine and Bloomingdale's teamed up last Wednesday to raise money for research into gastrointestinal and rectal health. Kanye West performed and Katie Couric and Rebecca Romijn hosted. It's 21 years since Bloomies helped launch Elle in the States. "We're 21 and legal!" says Jack Kliger.
Former BBDO copywriter (on DuPont account) Dan Keough wrote a novel about his Navy Korean War adventure when he served in "tin cans." Titled, "No Tombstones in the Sea," Rosedog publishes.
Now there's an ESPN original movie about one of Sports Illustrated's greatest writers, Frank Deford, titled, "You Write Better than You Play." They've been showing it in Manhattan at the Disney screening room. Irony? ESPN the Magazine competes with S.I. Joe Goldstein's doing the PR.
Chow magazine in San Francisco informs us why everyone is now eating (or drinking) pomegranate. My daughter has me on it.