Brady's Bunch

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Cool Cullen Murphy, outgoing M.E. of the 150-year-old Atlantic Monthly (he doesn't want to relocate from Boston to D.C. where his boss, owner David Bradley, wants everything consolidated), lunched with Publisher Elizabeth Baker Keffer and me while Bradley played headhunter for a successor. The name of Michael Kinsley is tossed around and Bradley's seen so many candidates he jokes about it to The New York Observer. "I had drinks with a New York Times fact-checker." Murph says the last two top edit guys, the late Michael Kelly and Cullen, came from within, which made the changeovers simpler. Now Bradley is looking "outside" the office. Cullen is working on a book and will continue to edit a coterie of Atlantic writers, including Jim Fallows, who's soon moving to Asia, "probably China," says Cullen. Publisher Keffer says the expensive Bernard-Henri Levy series, "In the footsteps of Toqueville," has been worth it to the mag. "To write about American cultural news when we had become so international, advertisers liked it, so did readers. It gave more entertainment value to the magazine. And we got some ink, David Brooks (of The Times) interviewing Bernard at the New York Public Library." How's the ad biz? Publisher Keffer says the ad business will be flat at 700 pages but ad revenue is up 13% because they're cutting out many back-of-the-book small advertisers to concentrate on the biggies.

Big doings at Golf mag (Time Inc.) under Editor David M. Clarke. They're ahead 9% in newsstand growth for the first half and unveil a new look when the October issue hits newsstands tomorrow. Caddies tattle on best and worst bosses, Trump gives advice on playing with the boss, and Bill Parcells maxes out his clubhead speed. Wow!

And then, Tom Nolan, publisher of Golf World (Advance Pubs) since May, tells me the 58-year-old mag just published a special issue (one of 14 this year) of current and classic golf fiction. Wodehouse, Dan Jenkins, Chip McGrath are among the authors.

Meredith Corp. launched Siempre Mujer last week with Soledad O'Brien of CNN hosting an event.

Elle magazine and Bloomingdale's teamed up last Wednesday to raise money for research into gastrointestinal and rectal health. Kanye West performed and Katie Couric and Rebecca Romijn hosted. It's 21 years since Bloomies helped launch Elle in the States. "We're 21 and legal!" says Jack Kliger.

Former BBDO copywriter (on DuPont account) Dan Keough wrote a novel about his Navy Korean War adventure when he served in "tin cans." Titled, "No Tombstones in the Sea," Rosedog publishes.

Now there's an ESPN original movie about one of Sports Illustrated's greatest writers, Frank Deford, titled, "You Write Better than You Play." They've been showing it in Manhattan at the Disney screening room. Irony? ESPN the Magazine competes with S.I. Joe Goldstein's doing the PR.

Chow magazine in San Francisco informs us why everyone is now eating (or drinking) pomegranate. My daughter has me on it.

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