Brady's Bunch

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Editor in Chief/Publishing Director Myrna Blyth and magazine group Prez Jerry Kaplan tell me over lunch at the Four Seasons that Ladies' Home Journal and sister mag ("Don't call it a spinoff," says Jerry) More are weathering the slump quite nicely. Journal, with its powerful circ of 4.1 million-nearly 90% of it in subs and with a very healthy renewal rate-has been up in ad pages four out of the last five months following a redesign. From July to November of this year, LHJ is up 11% in dollars, she says. More, targeting women "in their 40s to their 60s," is about to boost its circulation base to 650,000. As for Bonnie Fuller, she's working with Myrna et al on a new Meredith Corp. project and fast becoming a Blyth fave. "She's smart, she's got a track record, she works. And she's a little humbled," says Myrna. The More covergirl this month is a delicious Christie Brinkley whose coverline reads: "Yes, this is what 47 looks like!" Oh, to be 47 again.

Tonight at Le Cirque in Manhattan Editor Barbara Fairchild and Bon Appetit host their blacktie dinner honoring "the true tastemakers and style innovators of America."

Also, Country Living (Hearst Corp.) kicks off its outdoor, print and online ad campaign. Publisher Steven B. Grune tells me a Yankelovich study to determine "the size of the `country' market," blew them away, claiming "66% of American women embrace the casual, country lifestyle."

Rupert Murdoch's Fox News Channel is 5 years old. Roger Ailes, fox-in-chief, and cohorts are celebrating Sept. 25 at Fox News Plaza in Manhattan.

Big doings Wednesday evening at Grand Central. Just as the last commuter trains pull out, Country Home unveils its "2001 Showcase" to an invited audience. Proceeds will benefit Habitat for Humanity.

That same night at Man Ray on West 15th Street, Suzy Slesin and Publisher William Li debut Home/Style, a new shelter mag.

Nancy Novogrod and Ellen Asmodeo (ed and pub respectively) host American Express Publishing Corp.'s Travel & Leisure's 30th birthday bash Sept. 20 in Manhattan.

Time Inc.'s Real Simple named Grant Schneider associate publisher/marketing. Real Simple will boost its rate base from 700,000 to 900,000 effective February. Not bad for a new monthly that's had its struggles.

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