Brady's Bunch

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Publisher Brenda Saget and Editor Dominique Browning are making the most of House & Garden's hundredth anniversary. The October issue (on sale Sept. 11) will carry 165 ad pages compared to 106 for the issue a year ago. Sotheby's in Manhattan showcases archival photos from the mag Sept. 7-13 and then moves the show to L.A. Sept. 21. And in the magazine itself "bon vivants" such as George Plimpton, Elizabeth Hurley, Nina Griscom, Lauren Hutton and Jean-Georges Vongerichten offer their thoughts on "true hospitality and good parties." Mr. Plimpton, for example, always blows smoke rings, "a crowd pleaser."

Chic W promo: Fairchild Publications hired three Jaguars, wrapped them entirely in front pages of W, including lots of covergirl Gwyneth Paltrow, and tooled the Jags around rainy East Hampton and Southampton. Plimpton and I were among those goggling.

Gruner & Jahr USA Publishing named a heavy hitter, David Woodruff, as Detroit sales manager.

Power lunchers in the Grill Room of the Four Seasons in Manhattan on Aug. 13 were startled to find at their tables freebies of the fall issue of Brill's Content. Among those raising eyebrows were uber-publishers Cathie Black and Steve Florio, who would never push their magazines so blatantly. Would they?

Best PR release of the week: "In lieu of a midlife crisis Douglas Burdett has left a secure job with Barker Campbell Farley & Mansfield to start his own agency." You can reach the audacious Burdett at or at (757) 627-4800.

Let's hear it for Millie Bratten, 25 years at Bride's (editor in chief the last seven). During those seven years newsstand is up 26% and ad pages grew 41%.

Meanwhile, competitor Bridal Guide promoted Lisa Dickens to VP. She's been marketing director and a good one. Related to scribbler Charles? We aren't sure.

Shape, a Weider Publications mag, and 108 Kmart stores launched a joint "autumn in the aisles" promotion.

Hot mag YM says there are 31 million teens in America and claims they found "the 50 coolest." Publisher Laura McEwen tells me the magazine's "having the best year ever!" Lest we raise a skeptical eyebrow, Laura says the teen mag is up 42% in ad pages through September. Are they holding guns on buyers? Giving it away? If not, pencil in McEwen as publisher of the year.

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