National Geographic Adventure teams with Barnes & Noble by ranking and promoting the "The 100 Greatest Adventure Books of All Time." Lewis & Clark's "Journals" ranks only No. 2 and Saint-Exupery No. 3, so you know this is class stuff. Who would you think is No. 1?
Scratch a business journalist, find a playwright. Joe Finora reports his comedy, "Off The Record," just wrapped a two-week run onstage at New York's historic Chelsea Playhouse.
Big new PR client for Lou Hammond in N.Y., three years of handling Palm Beach County starting Oct. 1.
Why am I not sanguine about this new fashion weekly, Style 24/7?
Hachette Filipacchi Magazines beefing up its Detroit ad sales team. Jack Kliger re-hired Jeffrey Lantzy and retained Colleen Maiorana's rep company.
Blair Westlake's the new corporate exec VP of Gemstar-TV Guide. He was at Universal Studios.
At Gruner & Jahr Publishing USA, Ken Wallace named a new exec director-corporate marketing & promotion. She's Barbara LaPlaca, who'd been marketing chief for Rosie.
Meet Barbara O'Dair of Teen People, who succeeded as managing editor the high profile Christina Ferrari. Ms. O'Dair's been in the new job since February, graduated from Barnard, has a masters in poetry, worked for Details and Harper's Bazaar, wrote two books, has two daughters and lives in New Jersey.
Despite sturm und drang out of Ziff Davis Media, its new Expedia Travels mag, edited by Gary Walther, doubled its circ and rate base from 200,000 to 400,000 in just eight months.
There's a new Manhattan musical comedy show about having a job: from a five-person cast called "The Water Coolers." For info, Pete Herber at 212-814-0140.
Fox Broadcasting (Murdoch) and Seventeen mag (Primedia) again team up Aug. 20 with "The Teen Choice Awards 2001." Bob Bain exec produces.
Muscular Dystrophy Assn. says again this year Parade will support the Jerry Lewis Labor Day telethon. The partnership began in 1984.
Wonderfully snippy letter to the editor of the Book Review of The New York Times from Parenting founder Robin Wolaner in San Francisco: "This is the worst-designed publication I have ever seen from The Times. Please return to a readable format."