Brady's Bunch

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When you come down to it, Kate Betts did better than I did at Harper's Bazaar. She was editor for two years before she was canned. I was editor & publisher for only 16 or 17 months. But at least in my case, I was allowed to finish out the day (mostly giving somewhat indignant interviews to The New York Times and TV). Poor Ms. Betts, if you believe the published reports, was not only fired but ushered immediately from the Hearst building. If true, this is an outrage! What might Kate Betts have done: sabotaged the Good Housekeeping test kitchen? The world of sleek, slick fashion magazines has always been one of ferocious rivalry and competition. But people didn't behave thuggishly. There were ladies and gentlemen in the biz and they used to have ... style.

Bill Kupper's Business Week and Golf Digest (part of Advance Publications these days) set up a joint partnership comprising marketing, editorial, online and sales opportunities, in a new title, Golf & The Good Life, with a combined print circulation of just over a million copies. Sales efforts will be headed by Bruce Kostic and Brad Walsh. Says big boss Kupper, "Golf & business are a natural." Bill, I never would have guessed!

The CBS flagship, WCBS-TV in N.Y. sent a reporter to Terre Haute for the execution, then on the night before McVeigh died, ran an on-air graphic spelling the town as, "Terre, Hautte." That's right, a comma between the words and two t's in Haute. Talk about space cadets!

The new Social Register Observer just came out. New advertisers to this creme de la creme pub include East End Brass, Woodford Reserve Bourbon, Seaman Schepps Jewelry, Manale Couture Bridal. Dorsey Smith heads up their ad sales.

Jack Bamberger joined Gruner & Jahr USA as director of corporate sales and marketing. He'd previously been with Sports Illustrated, Parade, and most recently as VP-sales for Primedia's Outstanding chap. Separately, David Carey is making moves at the business info group of G&J USA, naming Patrick Mitchell VP-creative.

The "Today Show's" Al Roker is now writing regularly for Parents magazine.

Rupert Murdoch and Lally Weymouth will hand out the annual Eric Breindel Journalism Award June 26 at the Harvard Club in NY. Breindel was editorial page editor of the New York Post before his death several years ago.

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