Brady's Bunch

By Published on .

Half the magazine biz is crying poor mouth and not making its ad figures, and I'm having lunch with the editor and publisher of a mag that comes out only six times a year. Tell me, I asked the publisher, "Is Bride's magazine recession-proof?" Said Nina Lawrence after a brief pause, "The short answer is `Yes.' Our reader is the guaranteed consumer." And adds Editor Millie Bratten, "Don't forget when it started. It was 1934 in the depths of the Great Depression." This was a snowy Monday at Le Cirque with David Rockefeller a few tables away and Nina was reporting their circulation is 450,000 (there are 2.4 million U.S. weddings annually with a good millennium surge last year). Bride's ad pages were up in 2000 by 275 to 4,245, which put the mag in fifth place among all American mags, pushing People down to sixth. Ad prospects for 2001? "This year is going to be an extraordinary year for us," says Nina, "we're going to be flat (at 4,245 again!)"

Arthur Frommer's Budget Travel just put out its biggest issue, March/April at 200 total pages, and is 17% up in ad pages over the previous year. The rate base rose to 400,000 in January. The every-other-monthly, run by Mr. Frommer and Donald E. Welsh, is published by a subsidiary of Newsweek Inc.

Parade promoted Liz Manigan to VP-operations for newspaper relations.

Good thinking at WCBS-AM: when The Robb Report declared Greenwich, Conn. best place to live ("even strangers say hello"), WCBS sent a reporter right up there. Some people said hello, others didn't.

Liz Smith lunched at the Four Seasons with Steve Florio.

Now weighing in on the contretemps between W and Departures about whose gotten the biggest buck readers, is Diane Edwards of The American Lawyer. She cites an Erdos & Morgan study on readers with individual earned income of $399,000 and household income of $529,000.

Eduardo Ruiz, prez of Weather Channel Latin America, also takes on the job of international business development for the whole ball of wax. No, he doesn't do snow depths.

Jeff Burch moves to VP-sales & marketing at Mediaspace Solutions from Primedia.

New York cover story on Monica Lewinsky reports she travels around Manhattan with her own "posse" of sychophants and hangers-on, is thought by some to be the city's latest "It Girl." I can't wait for that HBO documentary with and about her, can you?

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