Brady's Bunch

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Gosh, do you suspect that Walker Information Speaker Bureau, which signed up Clinton, isn't going to get rich after all on his fees?

Here's what's happening at American Express Publishing Corp.'s Travel & Leisure: over lunch Group Editor Nancy Novogrod and Publisher Ellen Asmodeo-Giglio (try to say that in a hurry!) filled me in. In the publisher's chair since last June (she was VP-sales & marketing before that), Ellen reports the magazine closed 2000 up 7% in ad pages and 11% in ad dollars. January boomed, up 35% in pages, but sales went south with February and March down. T&L claims the largest circ in the category (rate base is 950,000, and it claims to deliver a million). Ellen says they charge an average $34 per sub.

Hachette Filipacchi Magazines promoted two new Western ad directors, John Driscoll for Road & Track and Rick De Muesy for Car & Driver, good ol' boys both.

Parade beefs up with two new sales reps, Diana Basso from Meredith, John LaMarca from Hachette.

Fascinated by the Pacific Rim? There's now a UCLA Web site all about it that runs info culled from top newspapers covering the region (on both sides of the big pond). It's asiamedia.ucla.edu, founded by Tom Plate, former New York magazine writer and currently Los Angeles Times contributing editor (and UCLA prof).

Heather Frayne's direct marketing outfit DMOC just spun off DMO Consultants. It's at 45 Christopher St. in Greenwich Village.

Just occurred to me, did Rosie plan to use (and then dump ) Senator Hillary as covergirl of her first issue? Or none of the above?

Carlos Lamadrid, publisher of Fairchild's Footwear News, sends along the handsome new spinoff mag, InStep.

Marie Claire's Katherine Rizzuto says first quarter ads are up 10% after a 19% page increase last year. Newsstand sales top 507,000 a month.

Primedia promoted Jeff Burch to senior VP-sales & marketing for Mediaspace Solutions.

Is the remade Details mag working? Publisher Bill Wackerman reports April has 103 ad pages. That's its "next big thing" special.

Former Mad Ave creative director Chris Gilson (pen name Chris Fox) has published in the U.K. and will shortly bring out here his second novel, "Luci in the Sky," a high-tech thriller. His first, "Crazy For Cornelia," a "Rapunzel in Manhattan" tale, is being tested in a People ad campaign. In a local test, Chris sold 750 hard-cover copies per week on Amazon.com. Interesting guy.

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