Brady's Bunch

By Published on .

And a very happy New Year to all. Even the Republicans and A-Rod.

Publisher Susan Plagemann reports Cosmopolitan ended the year at 2,043 ad pages, up 96 pages from the year before. And it's raising the rate base to 2.6 million from 2.5 million. Big category gainers, says Susan, 30% in fragrances, 10% cosmetics/toiletries and footwear biz doubled. All hail Kate White!

Plugging a new Marine flick about the war, "Windtalkers," MGM press release spells Saipan as two words. Don't test it on Tarawa.

Arthur Frommer's Budget Travel cut a deal with Wal-Mart to feature it in the stores' "hot pockets" over the holidays; that added 50,000 to the rate base, which is now 400,000.

New account manager at Cooking Light is Michael Burke, based in Chicago.

Westwood One did multiyear renewals of its "Imus in the Morning" show with four New England stations-Providence, R.I., Burlington, Vt., Springfield, Mass., and Portsmouth, N.H.

Coastal Living promoted Judy Feagin to foods & entertaining editor.

Did you know there's a lifestyle mag devoted strictly to MBAs? It's called MBA Jungle, publisher is Larry Burstein. It's at 10 E. 18th St. in Manhattan, and the December cover has a pair of black, Brooks Brothers wingtips on the cover. Hey, it's not Meg Ryan, but what do you expect?

Hachette Filipacchi Publications launched Elle Girl worldwide. Linda Mason's publisher and Brandon Holley editor.

New marketing director of Elle Decor is Hudson D. Weichsel.

Fortune opened a news bureau in Beijing with William Powell in charge as Asia editor. I'm not sure Luce would have approved (feeling as he did about Chiang), but John Huey's going ahead anyway.

Another good year for Family Fun. Mary Beth Wright says the Buena Vista book was up 6% in ad pages, 19% in dollars during the year just completed. And it's boosting the rate base a whopping 150,000 copies to 1,450,000 in February. Since Disney bought the mag in 1992, circ has risen more than 600%.

In a hot category, Golf Magazine claims the fall MRI numbers show it to be "the most widely read golf pub."

I've owned Caddies, a Chevy convertible, a station wagon, a Renault, a Ford, one 1939 Buick convertible, a couple of Chevy Blazers. Never really lusted for an Olds. Maybe that was the problem.

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