Brady's Bunch

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Rosie, don't quit the day job quite yet.

Jack Rotherham of Rolling Stone says it'll finish a third straight record year for ad revenue with a Publishers Information Bureau estimate hitting $170 million. Circ is rock-steady at 1.25 million. New ad biz includes Sony Corp., Hewlett-Packard Co., Palm, Handspring, Nissan North America, HBO, Best Buy Co. and Target Stores.

American Heritage Group, a Forbes Inc. division, named Joseph P. Priolo Eastern sales manager.

Gerry Byrne revisited his old Variety stomping grounds to hire Wayne Roche as publisher of Byrne's Stagebill. Roche had been managing sales for Variety and was credited for its "explosive sales growth." Stagebill, 75 years in the biz, publishes programs for Lincoln Center, Carnegie Hall, the Kennedy Center and so on.

David Karatz joined the N.Y. office of Entertainment Weekly as a sales rep. He'd been with Us Weekly.

There really must be "something about Mary." Mary Berner, that is. The Fairchild Publications' president launched an entirely new book, WWD: the Magazine, with a 196-page premiere issue. And Stephanie George says they're also spinning off another new one, BeautyBiz. Their Details (revised version) has put out two issues now and Publisher Bill Wackermann tells me they're "virtual sellouts at the newsstand" and that 2001 ad pages are "very strong."

Conde Nast Traveler closed the year up 7%-plus in ad pages, or 103 pages, Elizabeth Henriques Hughes tells me.

Travel & Leisure named Maggi Vale senior account manager.

Cooking Light promoted Stephen Bohlinger to associate publisher.

Bauer Publishing named a new editor in chief for its young teen mag, J-14. She's Janet Giovanelli, who was exec editor.

People now has a marketing director, a new post. He's Alain Begun, who was in Boston doing dot-com stuff.

Worth promoted Dru Warner to marketing director, a new post.

At Maxim, Lance Ford says the ad page count for the year, 1,219 pages, was 22% ahead of a year ago. Incidentally, for us critical snobs, the magazine's MRI numbers produce a median household income of nearly 62 grand, 73% college-educated.

Peter Kirkpatrick is new Western sales manager for Skiing Trade News.

Marie Claire hired Didi Gluck as beauty director.

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