Brady's Bunch

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CosmoGirl editor Atoosa Rubenstein (she's Iranian by birth and her family, she assures me, was the dynasty before that of the late Shah), Publisher Kristine Welker, and uber-Publisher Donna Kalajian Lagani, took me to lunch at Michael's. Here's what's happening: the rate base soars from a half mil to 750,000 in February. Since the launch issue (August '99), ad pages have risen 30%. Five international editions by end of this year. Ms. Welker, 10 years at Ladies' Home Journal ("Myrna [Blyth] and Donna-I had the two toughest bosses anywhere"), says CosmoGirl will close the year with 526 ad pages. "That's about as many as YM and on a per-issue basis, more than Teen (which is 12 times vs. 10 times). Every advertiser who was with us in 2000 will be back in 2001, most with increased budgets." New advertisers? Kristine said she could name a few biggies. "But why tell YM they're not getting them?"

Can someone explain this mystical spell Billy Norwich seems to have cast over editors of the Sunday New York Times? In case you missed the Nov. 5 launch, Billy's got a whole new "Style & Entertaining" Sunday mag to play with.

Ralph "Holier Than Thou" Nader teamed up in N.Y. just prior to the election with the Rev. Al Sharpton. There's a gathering of eagles.

Men's Health editor David Zinczenko making moves (he used to be editorial director, running its 22 international editions). Steve Perrine's the new creative director (he'd left to co-edit Maxim and came back), and Brian Boye last week became fashion director. He'd been at Fairchild on DNR. Zinczenko's aim? "A much more `buff' magazine."

ABC promoted Susan Sewell to VP-media relations, network communications for its TV network.

NY sportswriter Mike Lupica of the Daily News published his fifth novel, a roman a clef titled "Bump & Run," all about, you guessed it, the NFL. Wicked sendup of egomaniac owners, players, coaches. Not everyone will be happy. Putnam publishes.

Jeff McKay PR, Jeff McKay Advertising and Jeff McKay Inc., all of New York, will all close and reopen as, simply, Jeff McKay. All clear?

Real Simple mag named a new photo editor, Jean Herr.

Hearst Magazines promoted corporate sales/marketing's Steven Abromowitz and corporate communications man Paul Luthringer to VP.

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