Brady's Bunch

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How many ad agency guys & gals, media types, salesmen, actors, fans of "The Lost Weekend" and of the Gifford, Rote, Tittle, Conerly era of football Giants, must have paused to think, and consider our own mortality, when the obit ran the other day in The New York Times, for Danny Lavezzo of P.J. Clarke's. Danny was 83, ran a good joint, preferred the racetrack to bar scene, and once told me how well-behaved, to his astonishment on a rare early rising, was the Sunday morning brunch crowd compared to his raffish evening regulars.

Cooking Light named author/fitness guru Donna Raskin senior editor/healthy living. My abs are looking better already.

Powerful, evocative American Heritage piece by J. Robert Moskin (with the photos of David Douglas Duncan) on the epic Marine fight at the Chosin Reservoir 50 years ago next month in the November issue. The Forbes mag will, incidentally, up the rate base 10% to 340,000 in February.

Publisher Paul J. Turcotte of Men's Health reports: December pages up 18%, revenues up 31%.

Fairchild's W continues to soar. Rate base goes to 425,000 in February, says Publisher Alyce Alston. A color page will cost you just over 50 grand.

Yahoo! Internet Life hosts a Halloween costume bash tomorrow at Hush on W. 19th St. in Manhattan.

In Birmingham, Ala., Coastal Living hired Jeanne Monk as promotion manager. She's held ad/marketing jobs at other Time Inc. mags and graduated from the U. of the South, in Sewanee, you all.

New York's Creative Coalition honors at its Nov. 13 gala dinner at Manhattan Center, Walter Cronkite, Paul Shaffer, Richard Robinson. The non-profit arts & entertainment advocacy group at 1100 Ave. of the Americans, New York 10036, has tix & info. Contact John Hook.

Chris Lambiase says November SmartMoney is the biggest ever with 151 ad pages. It will boost rate base to 800,000 in January. Meanwhile, Worth's parent company is retrenching.

Gay Games VI set for Sydney in 2002, I am informed by Sam Francis. His Hero magazine will co-sponsor.

Mitch Stoller is new senior managing director at BSMG Worldwide, New York.

Disney Publishing hired Ellen Morgenstern as VP-communications.

Outside is preening over Greg Child's November piece, "Fear of Falling," about four world-class climbers taken hostage by Asian fundamentalists. Film rights to Universal and Villard will do the hardcover book.

Bozell, New York, developed the big new trade ad campaign for the Sunday Magazine of The New York Times.

With a week to go to Nov. 7's Big Game, I note a surprising number of saloon acquaintances who say, "If that dirtbag were running again, I might vote for him over either of these two." Where, indeed, did the Great Republic go off course? Is there any way to blame Gore Vidal?

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