Meredith Corp.'s More folks were having their sales meeting out at Westhampton Bath & Tennis Club on Long Island, with Myrna Blyth, Publisher Julie Pinkwater, Editor Susan Crandall talking about marketing to the boomers and to the 50-plus market. A recent study held that on a per capita basis, the best apparel customers in the country are in the 45 to 64 age group, More's dish. Launched in October '98 with a circulation of 320,000, the circ is now 600,000 and it will be going up in frequency from six times to 10 times in February. YTD ad pages are up only slightly, 432 to 443, but with more mags sold and higher rates, dollars are up 51%.
Metropolitan Home has a new ad director, Brian J. Doyle. He'd been 25 years with Hearst Corp.
Astute move by Gruner & Jahr USA Publishing's CEO Dan Brewster, bringing Ken Wallace aboard as senior VP for sales and marketing. Wallace, formerly in top jobs at Rodale and Parade, has been doing dazzling stuff in cyberspace.
Fortune holds annual Fortune 500 Forum this week in Austin with president-elect Vincente Fox of Mexico as headliner. Ole!
Oh, dear. In the Sunday Style pages of The New York Times last month Julia Chaplin spells "advertising" with a "z." Julia, "advertising" with an "s" is what pays your salary.
Health (a Time Inc. book) named its very first beauty & fashion editor, Colleen Sullivan.
They're preening at Mary Engelbreit's Home Companion. The mag's up 53% in pages over last year and 68% in dollars. Rate base is 550,000. Publisher is Deborah DuCharme.
National Audubon Society and top seafood chefs are launching a seafood scorecard: which fish we should be eating and which not (because they're endangered). Latter include Alaska wild salmon, sharks, Chilean sea bass, abalone, Queen conch.
Greg Osberg returns from cyberspace to Newsweek to become exec VP-worldwide publisher.
Bassett Furniture didn't really lose its VP-marketing, Janice Hamlin, when she opened her own ad & marketing shop. Bassett is her first client.
Shape (the Weider Publications mag) promoted Ad Director Michelle Myers to VP-associate publisher. Carolyn Bekkedahl says YTD ad pages are up 23% over '99.
McCall's hosts a "dishy" lunch Oct. 12 at Le Cirque 2000 in New York featuring Joan Rivers and daughter Melissa.
Time Out New York, an unexpectedly huge hit, celebrates five years in business Oct. 20 at Hammerstein Ballroom.