Brady's Bunch

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In October Conde Nast Publications dips an elegant toe into the hot teen market (Teen People, CosmoGirl, etc.) when it rolls out Teen Vogue by polybagging it with the real Vogue as what Steve Florio calls an "onsert," plus 50,000 copies on the newsstands and with 100 pages of ads sold. The uncharacteristically reserved Steve said, "It's a one shot, it's a test. We make no commitment beyond this. Anna Wintour's the editor with the assistance of Amy Astley. Richard Beckman's the publisher with the help of Linda Mason." Whose idea was it? Said Florio, "I proposed the idea as a line extension five years ago, but it never went anywhere. When Mr. Beckman became (Vogue) publisher in July '98, he had kids, liked the idea, did a dummy, did a mother-in-law test, showed it to young girls." Anyone else involved? "I consulted with Ralph Lauren, asking his advice about line extensions generally," said Steve. "And Ralph said, `You mean like, Polo, Polo Sport, Purple Label, Chaps. . .' and I got the message."

N.Y. PR guy Andy Plesser's gone bicoastal, opening a San Francisco shop to service Silicon Valley clients. He's also hired former New Yorker Publisher Rebecca Darwin to head their online marketing.

BSMG Worldwide named Laura Schoen president of its healthcare practice.

Retired Four Seasons Restaurant co-owner Tom Margittai, now living in Santa Fe, N.M., funded a new Paul Kovi scholarship in hospitality management at N.Y.C. Technical College, honoring his late partner, the delightful Hungarian Mr. Kovi.

Two new sales reps for Smithsonian are Jill Mullan and Meryle Lowenthal.

Jim Kahn becomes senior VP-group publisher at Entrepreneur Media. He'd held a similar post at Golf.

Analyzing the candidates from its particular, outdoorsy point of view, Outside rates Gore, "America's great green hope." But then tips a hat to W. for his "Teddy Roosevelt-styled attitude towards conservation."

New publisher at Premiere is Kim L. Pinto, who succeeds Jennifer Gallo Hicks, resigning for family reasons. Hachette chief Jack Kliger hailed Jennifer as "invaluable."

Gruner & Jahr USA Publishing has a new director of corporate creative services, Diane Burstein, promoted from within, which is usually best, I find.

Why "The View" even flirted with the idea of an O.J. interview boggles the mind. And what was "Today" thinking? Permit the man the obscurity he so obviously deserves.

Score one for Glamour and Publisher Deborah I. Fine. For the first time they've gotten an automotive sponsor for the annual Glamour "Women of the Year" awards. Saturn Corp. will support the Oct. 23 salute at the Metropolitan Museum of Art in Manhattan.

Onetime Reagan White House aide and Assistant Secretary of Defense Robert B. Sims is the new exec VP of the National Geographic Society and first-ever prez of their magazine group.

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