Brady's Bunch

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How can the desk permit a Washington correspondent of the great New York Times to refer to a crucial vote count in Congress, as the "yeas and the nays?" They can't spell even the four-letter words anymore.

Fairchild CEO Mary Berner put Carlos Lamadrid in as publisher of Footwear News. In the shoe biz, this trade paper is the real deal. Lamadrid was associate publisher at Allure. Also moving up, Tim Kelsay to marketing director, biz-to-biz, for Fairchild corporate under Tony Sarcone.

Love that Geico Direct commercial where the guy doesn't want mayo on the sandwich.

New InStyle Publisher Lou Cona lost no time naming Lisa Jordan national ad manager.

Speaking of which, Patti Straus is handling trade PR and launch of InStyle.com and other chores.

Former Magazine Publishers of America VP-Communications Mary McGeachy becomes managing director-communications & PR for Douglas Jones Group, which services 80 publishing companies on Internet and other stuff.

WOR talker Joan Hamburg got a well-earned New York Times profile headlining her as "New York radio's folksy powerhouse." Writes Valerie Gladstone, "in a commercial arena dominated by men, Joan Hamburg dispenses her advice to a million and a half listeners."

Power & Motoryacht, a Primedia mag, is enjoying the summer. Marketing chief Stephen Roche tells me the August issue is up in revenue 10% over the month last year. The magazine's annual "World's 100 Largest Yachts" issue includes one craft that is astonishing 408 feet in length. Among the U.S. owners of biggies: Paul Allen, The Limited's Leslie Wexner, Larry Ellison, Ron Perelman of Revlon.

Dumb idea, changing the name from Hearst Distribution to Comag Marketing? Hearst is one of the great brands.

Next for Time now that the newsweekly's gotten us safely into the new millennium. It's launched an 18-month series on "innovators," sponsored by Hewlett-Packard and simulcast over CNNRadio. Exec Editor Stephen Koepp put the project together.

Architectural Digest gave Beth McClain the key ad post of fashion & beauty director.

John Atwood's the new editor in chief of Travel & Leisure Golf. Promoted to ad director for Travel & Leisure is Robert Tramondo.

Parents (Gruner & Jahr USA Publishing) promoted Mary Jo Romeo to publisher. She'd been associate and before that, ad director.

Former colleague (but unrelated) Kathleen Brady tells me her bio of muckraker Ida Tarbell (her job on John D. Rockefeller prefigured the Microsoft case somewhat) may become a TV flick. Kathleen's article on crusading editor Hazel Brannon Smith became an ABC-TV film starring Jane Seymour.

Given the big job of ad manager for the soon-to-be-resuscitated Details is Lesley Calhoun, formerly beauty ad director for Harper's Bazaar.

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