Brady's Bunch

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Janet Reno and great-uncle Lazaro--a match made in heaven.

Is there life after Parade? Says former topper Carlo Vittorini, "Are you serious?" Between repairing winter water-damage to his new house in Nantucket and flying to Maui with wife Nancy on holiday, Carlo says he remains a board member of both the Advertising Council and American Advertising Federation, is lecturing at New York University and Mercy College, has become an adviser to OnTempo, a new Web site serving the newspaper biz, has taken seats on several non-profit boards, joined a bridge club and is back playing tennis. Nancy just published "Everyday Heroes" (Continuum Publishing, New York)," a hardcover selection of her weekly columns in Parade's spinoff React over its five years of publication.

U.S. News & World Report launched its new ad campaign slogan: "Smart news for smart readers." It was produced in-house and broke in the trades (including Advertising Age).

Amy Churgin says the May issue of Architectural Digest is its largest in May in 10 years with 157 ad pages.

Julie McGowan named Deborah Pollak conference producer and manager of the American Express Publishing Conference Group. She'd been doing analogous work at Fortune.

TV Guide cut a deal to become official sponsor and "the entertainment publication" of Little League Baseball. In my time we wound the old ball in fresh friction tape and sent a kid up to the plate.

Megan Ortman joined Willman & Co., Jacksonville, as media buyer.

Didn't take long. Brand-new men's book FHM, launched in February with a rate base of 225,000, will go monthly in September with a rate base of 400,000. Dana Fields says to date it's enjoying a 65% newsstand sell-through. This is the Brit beer & babes phenomenon.

Nice to see Nancy Novogrod being named to the additional post of editorial director of the Travel & Leisure group of magazines (American Express Publishing Corp.)

Jack Kliger promoted Wade Luce to publisher of Boating, a Hachette Filipacchi mag. Also at Hachette, Donald Ferri is the new senior VP-new media.

At FamilyPC, there is a new staff editor, Tracy Epp. She's a she.

With the spotlight on Jann Wenner's new weekly Us, his 8-year-old Men's Journal is making news under Publisher Kevin O'Malley and new Editor (over from Outside) Mark Bryant. Now an 11X book, they'll go to 12 issues next year. The rate base is 600,000, and Mr. O'Malley says the first half will be the best ever in terms of ad pages. The mix is familiar ("the ultimate upper body workout," "50 skills every man should know," winning poker, food, sex & music), but it also has the great P.J. O'Rourke, a volcano eruption, Billy Bob Thornton on men's fashion, back-road adventures and bikinis. Classy stuff, as is that of Bryant's former book, now rival, Outside. But Men's is up 17% in ad pages YTD, while Outside is off nearly 9%.

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