Amid the excursions & alarums of transferring Details from parent Conde Nast Publications to Fairchild, Jane Pratt and her mag Jane continue to build a following. When I lunched with Jane and new Publisher Eva Dillon at Gramercy Tavern, the two were smacking their lips over Matt Lauer's "Today" show take that morning on troubled Whitney Houston, quoting extensively from an exclusive Jane interview. Circulation base, says Eva, is now up to half a mil, but magazine is delivering close to 600,000. The 10X mag has a new tagline, "Be different. Be yourself. Whatever." Jane, now all of 37 (she launched Sassy at a ripe old 23), says clever twentysomething taglines help, but Conde Nast's distribution muscle is doing wonders at the newsstands. She also delights in the heavy, creamy white paper stock. And favors cover lines like, "Horny? See Page 94." As for ads, 25% of the ads through May represent new advertisers. Ms. Dillon moved over from Glamour to work yet again under Fairchild Prez Mary Berner. As for Jane herself, the outspoken one says she recently met her boyfriend's parents. Nearly everyone survived.
Jim Dimonekas of Playboy told me at Michael's that the first six months are up 12% in ad pages over '99 and 19% in bucks.
Thursday of this week at the Horticultural Society of New York (128 W. 58th St.), Abbie Zabar unveils her one-woman show of drawings running to June 1. She's a member of the famed gourmet shop family and a former copygirl at WWD.
Esquire named Jeffrey Ahl its associate publisher-advertising.
Conde Nast Traveler says its May "hot list" issue is sooo hot, it's sending out fire extinguishers. I actually got one of the damned things.
Considering that Joe DiMaggio drove Boston nuts all those years, it's fascinating that Boston's WGBH produced a documentary on Joe to air over PBS May 8.
Oh, those free-spending, fun-loving teen-agers! Teen and three other teen titles have a new publisher, Beth Press, who takes over from Laurianne Murphy, "who left to spend more time with the family." Meanwhile, ad pages and dollars are both up.
Peter Krieger is now in charge of group advertising for the entire People lineup.
Michelle More-Lopez is the new PR manager for Patrick Henry Creative Promotions, Stafford, Texas.
Bartender's Ray Foley has a Web site, bartender.com.
Vibe named a new PR director, Nikkena Cruz Crawford.
Hanging up the cleats at Hearst Corp., the great Alan Waxenberg, publisher of Victoria and for years ditto at Good Housekeeping with partner-in-crime John Mack Carter. Waxy, who also published Redbook and began his career at Look, has a place at Stratton, Vt., and is just back from the Islands. The man has style. Also a nifty wife, Suzanne.