Brady's Bunch

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Tequila alert? With the beach season about to begin, owners Lee & Roland of the Blue Parrot in East Hampton, N.Y., tell me of shortages in Mexico, and are laying in 100 additional cases. These are truly desperate hours.

When Ad Age Publisher Ed Erhardt moved to Walt Disney Co.'s ESPN ABC Sports as president of customer marketing & sales, the only thing we knew was that Ed wouldn't be Monday Night Football's third man in the booth. But what is he doing? So far, he's merged the cable network sales operations of ESPN with that of ABC Sports, a broadcast entity. The combined operation now packages ESPN the Magazine, various dot-coms, ESPN radio and lots of on-site events and promotions. Plus, the operations has been cutting deals with Coke, Beck's, Heineken, United and other major players. Erhardt, who claims he actually understands all this stuff, also reports to two different bosses.

Love the current Charles Schwab & Co. commercials. Especially the Jackie Collins one.

How odd of the House of Representatives, when it finally got around to naming a Catholic priest as chaplain, chose a "Father Coughlin."

House & Garden's Brenda Saget writes, "We are 16% ahead in ad pages through May."

A one hour TV bio of Steve McQueen informed us, "As a rootless kid, he joined the Army." Then showed grinning Steve in a Marine uniform.

Top New York PR woman Susan Magrino says her shop now reps Hearst's brand new O (for Oprah).

Publishing Director Carolyn Bekkedahl says the May issue of Shape, with 107 ad pages, "is the biggest revenue producing issue" it ever had.

People en Espanol appointed Alberto Oliva its associate editor.

Peter Vecsey of the New York Post is the best NBA writer in the biz. Dallas Maverick owner Mark Cuban, who recently made a fool of himself by hiring Dennis Rodman, and was skewered by Vecsey, threw a tantrum and sent Pete's paper a rather childish letter full of insults. They ran it, of course, which always embarrasses the sender.

Succeeding the retiring John Meyer as Midwest manager for newspaper relations at Parade is Alan Wolfgang.

TV documentaries your thing? The Museum of TV & Radio in New York launches its first-ever "festival" of docs May 3 and running through May 21. It will salute Jon Alpert.

Saveur under Terry Snow's World Publications seems to be carrying on in the tradition of former owner Chris Meigher, earning two more National Magazine Award nominations, plus two from the James Beard Foundation.

Editor Martha Nelson named a new design director at InStyle, Shawn Young. He was with Mirabella.

Hearst Mags chief Cathie Black must be doing something right. They just added Hearst Books to her division.

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